Imagine this situation, your medical students have just completed that new eLearning module on handling emergencies. You invested considerable time and effort in making sure the learning program will engage your students and they will transfer their learning to their work. Now ask yourself this: how will you know whether the eLearning module really made an impact? Has this learning experience led to increased motivation for other eLearning modules? How does the success of this eLearning module align with your overall goals for the learning program?
There’s one metric that will answer all the above questions for you—the Net Promoter Score (NPS).
NPS is a tangible indicator of the success of your learning program, demonstrating how well it is doing in terms of effectiveness, engagement, performance outcomes, etc.
Why is the NPS measure important?
Think of the brand you are loyal to. If you are like most people, you are a strong advocate for your favorite brand. Just as intensely, you also deter people from brands you had a poor experience with. And if your experience with a brand did not fall on either end of the spectrum, you will easily switch to another brand.
Similarly, students who have strong positive experiences (such as learning experiences) also become strong brand ambassadors for the course and the school.
How can you leverage NPS in eLearning evaluation?
NPS measures the effectiveness of your learning interventions by posing two simple questions:
How likely are your students to recommend?
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learning programs to their friends and
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the school or educational institute based on the learning experiences
Benefits of NPS in learning modules
Analyzing NPS gives you the opportunity to evaluate the effectiveness of your eLearning interventions and design more effective eLearning courses. NPS scores are divided amongst the Promoters (respondents who score 9-10 on a scale of 0-1), Passive respondents (scores of 7-8) and Detractors (scores of 6 or lower). By seeking feedback from each type, you can get significant collective and individual insights into what factors contributed to positive and/or negative learner experiences.
The auxiliary benefits of using NPS is increased engagement with your L&D interventions and cross-functional alignment such as teamwork and performance improvement.
Using NPS provides data-driven insights into how your eLearning “moved the needle” for your students by gauging how strongly they would advocate it to their friends and peers.